Sell Me This Pen

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We all know that people don’t buy features, they buy benefits, but sometimes we forget to look at what we’re selling through the customer’s eyes. It’s about empathy. Open up a dialogue with the customer, make sure you understand their needs, then relate your product to those needs and sell the benefits. Make an emotional and personal connection with the pen and understand the value on how to sell the pen you’re going to provide with you to build a relationship with them. Does your brand need a makeover? UnstoppableBrandingAgency.com We Stream LIVE on Facebook Every Wednesday at 9pm EST https://www.facebook.com/UnstoppableB…

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